Facebook to allow paid political messages that aren’t ads ahead of 2020 election

Until Friday, Facebook tried to deter the use of paid posts through influential users as political messages. Specifically, it barred political campaigns from using a tool designed to help advertisers run branded posts on Facebook and Instagram, which is owned by Facebook. Friday’s rule change will now allow campaigns in the U.S. to use this tool, provided they’ve been authorized by Facebook to run political ads and disclose who paid for the sponsored posts.