How Mobile Gaming Publisher Scopely Turns Aging Content into a Gold Mine

The developers at mobile video game publisher Scopely know that content is king. By licensing big-box franchises like “The Walking Dead,” “Star Trek,” and “Scrabble,” and adapting them into free-to-play mobile games, the company has created a cash cow. The Culver City-based private company, founded in 2011, doesn’t disclose its finances. Backed by investors including Jimmy Iovine, Arnold Schwarzenneger and Paramount Pictures Chairman Jim Gianopulos, Scopely has raised $658 million from investors since its launch. On Thursday, the company added $200 million to its Series D round, which was originally finalized in October — and now totals $400 million. In January, Scopely bought the mobile game “Marvel: Strike Force” from Walt Disney Co.-owned FoxNext Games studio, and the title is one of its most lucrative to date; O’Brien said it generated $180 million in revenue last year. The acquisition is Scopely’s latest since it bought Dublin-based developers Digit Game Studios in May 2019. Also Read: Why Esports Leagues Should Weather the Coronavirus Pandemic O’Brien joined Scopely in 2014 after four years working in various business development roles at Disney Interactive’s gaming division. His work improving Scopely’s bottom line caught the attention of its top brass, and he was named a…

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